Digital Day 2010 Blog

Keeping Up to Date with Digital Day

digitalday2010 — Fri, 29 Oct 2010 16:42:41 +0000

Whether you’ll be attending Digital Day on November 2 – or simply following along on Twitter, we wanted to share a couple of resources we’ve put together.

The hashtag for the event is #digiday10. Use it to follow the conversation and check out posts and photos afterwards.

And we’ve created a Twitter list of the speakers for Digital Day so if someone’s pithy comments strike your fancy, you can connect with them after the conference as well.

Social Media Panel at Digital Day

digitalday2010 — Mon, 25 Oct 2010 21:22:33 +0000

One of the great panels at Digital Day this year is Brands to Hang Out With – How to Be an Interesting, Engaged Brand in Social Media.

It’s moderated by WOM-master and author of Wikibrands, Sean Moffitt. Panel members are the affable Ferg Devins from Molson and the charming Heather Travis from the Beef Information Centre.

For a taste of the awesomeness to come on this panel, see the videos below …

Speaker Profile: Joseph Jaffe

digitalday2010 — Thu, 21 Oct 2010 14:06:47 +0000

One of the most sought-after consultants, speakers and thought leaders on marketing , new media and social media, Joseph Jaffe is Chief Interruptor of Powered, the newly created full-service social media agency with scale. Jaffe’s popular blog and audio podcast, “Jaffe Juice”, provides daily and weekly commentary respectively on all things new marketing. You can join the conversation at www.jaffejuice.com.

Jaffe is the closing keynote at Digital Day and he’ll be talking about flipping the funnel and using existing customers to gain new ones.

What if we got it all wrong? What if we’ve been going about marketing completely the wrong way? In this provocative keynote, Joseph Jaffe will outline how retention can become the new acquisition for businesses today and in doing so, literally transform the way companies go to market and establish a critical competitive edge and advantage. Using his new “flipped funnel” methodology, Jaffe will outline the notion of customer experience, introduce the 10 new rules of customer service and present a social media-powered customer activation model that harnesses the true potential and impact of customer-generated word-of-mouth, reviews and referrals. If “getting more from less” has become your new mandate, you won’t want to miss a new approach which presents the possibility of doubling your revenues whilst halving your budget in the process.

Speaker Profile: Jimmy Wales

digitalday2010 — Thu, 21 Oct 2010 13:49:11 +0000

Kicking off Digital Day 2010 as the first keynote of the day is Jimmy Wales, founder of Wikipedia and the Wikimedia Foundation.

At Digital Day, Mr. Wales will discuss the communities behind Wikipedia and Wikia, as well as developments in the world of wikis and what the future holds. The era of collaborative and participative culture has just begun, and many people are trying to understand where these trends are headed. Mr. Wales will give his perspectives based on his experiences.

Below is a video clip from Fora.TV in which Mr. Wales discusses the community nature of Wikipedia – get a taste of what you’ll see at Digital Day!